Web Design: The Principles of Conversion

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Web Design in DenverHave you applied the right principles of conversion-centered design to your landing pages? Having an appealing website is a brilliant thing, but this does not guarantee that you’ll get visitors in the long run. You may have a few people browsing your site, but they may not be signing up or buying from you.

A conversion-centered design is a technique that guides web visitors towards completing a specific action. This is done through the use of psychological triggers and a persuasive design to increase conversions. Having a great design is a plus, but it could be ruining your conversion rate. If you want to improve your conversion rates, hire experienced website design companies. They may know the principles of attaining higher conversion:

Directional cues

When visitors arrive on your landing page, they should be pointed towards the goal you’d like them to reach. Direction cues involve the use of triangulation and arrows to create focal points.The line of sight is also used in photography to direct your visitor’s attention to your call to actions.


This awesome technique involves creating a tunnel vision effect to your visitor’s eyes and preventing them from wandering elsewhere. As the experts of Denverdata Web say, your conversion goal is carefully wrapped in something that makes it worthy for your visitor to pay attention to.


Having things separated by a whitespace makes it easier for people to go through your content without feeling cramped up. This enhances an end user’s experience and gives you an edge when communicating with your potential customers.


Your site’s contrast plays a big role in getting your visitors to convert. Implementing a monochrome effect makes things more appealing.

Try before you buy

This technique always works wonders. This shows that you have confidence in the quality of products that you are selling to your customers. After all, who doesn’t love free things?

A conversion-centered design is a must in today’s online business. Get recommendations from experienced web designers to determine the best options for your online success.