“Siri, what are the best Chinese restaurants near me?”
You’re looking at the new face of search, and it’s rising faster than you can say “SEO”.
With voice search on smartphones – Siri, Google Home, and Amazon Echo –, we spend more time than ever speaking to our digital devices when looking for something, instead of typing it out. According to Google, 20% of their searches are voice searches. More people are using keyword ranking software for complex long-tail keyword research. In the US alone, 41% of adults use voice search daily, and these numbers continue to soar.
As search queries become more complex and conversational, however, businesses, marketers, and SEO experts everywhere are asking this question: are short-tail keywords dead?
Short-Tail Keywords are Still Important
A short-tail keyword is a generic two to three-word phrase. While the focus of voice search is leaning towards long-tail, short-tail keyword is still important. It plays a major role in delivering targeted, relevant results for users.
Short-tail keywords, therefore, are not dead. But as search terms become more human, short-tail keywords may soon need to step aside to give way to semantic approaches and long-tail phrases.
Adjusting to the Change
Your best bet in adjusting to the change is to stop depending so much on short-tail keywords and find the right ones using tools like keyword ranking software.
Create FAQ pages as well, as many searchers are now looking for quick answers to questions (a good example is WebMD). In addition, ensure that the local data of your website are spot on and accurate, especially when it comes to the map or physical address. This will help you appear in near me searches.
Short-tail keywords will soon be gone out of the picture. It may seem tragic, but it presents opportunities for businesses and marketers like you. When you learn to embrace the dissolution of short-tail keyword, you’re positioning yourself better in the golden age of voice search.