Auditing your website before re-launching it gives a huge opportunity to test if your updates are working as planned. An SEO audit makes certain that your website is SEO-proof and ready to appear in SERPs. It takes a few minutes of your time but can make a whole lot of difference to your search rankings. A pre-launch audit also gives you a chance to detect and resolve most SEO pitfalls. Here are some examples.
In a technical guide created by Moz, auditing lets you see if your on-page content is fully SEO-optimized. To improve click-through rates, title tags should be unique and includes the brand name. Apart from having keywords and variations on key pages, image file names, alt text, and H1 tags should have the keyword phrase associated with the text. You should also make sure that URLs are clean, short, and descriptive. But Moz also suggests to only optimize URLs that are really bad.
When auditing, it’s important to find duplicate content and resolve them before going live. Having duplicate copies or phrases on your website impacts your site’s relevance metrics on Google. To do this, Search Engine Land recommends Siteliner.com, a free web crawler that finds duplicate content, broken links, and more content issues. Making your sure your pages contain unique, real, and substantial content is a cheap and easy way to boost your search rankings.
Site Architecture and Internal Linking
The quality of your links and landing pages plays an important role in your overall SEO strategy. Make sure that your web copies have optimized anchor texts and provide linking structures that make it easier for users to navigate your site. To audit your keywords, this keyword rank checker software provides detailed insights on how your web pages are performing in certain keywords.
To make your website show up in SERPs, Web Method writes that it’s best to keep key web pages crawlable. If you’re not an SEO expert and you’re doing the audit on your own, don’t let the technical stuff intimidate you. Explore the Web Developer Toolbar to optimize certain configurations and check your site’s robots.txt instructions and indicate which pages you want to be accessed by search engine crawlers.
If you’re not a web developer or SEO specialist, auditing can be quite a tedious and complicated task. But there are loads of technical and content issues that you’ll only find in a pre-launch audit, so don’t ever skip this part because it can hurt your rankings significantly. If you have to, hire a professional to do it.