Online marketing shares a very deep relationship with search engine optimisation (SEO), and without SEO, your efforts will just go to waste, or will produce less-than-stellar results.
This is why you should know more about the relationship between the two, and the must-know facts about them including the following:
While Google remains the leader, it is no longer your site’s only ally.
'Google this, Google that' is something you probably have heard thousands of times already, but it does not mean that every aspect of your marketing strategy should revolve around this search engine.
As a Forbes article points out, the rise of Google alternatives, such as Bing, should tell you that the search giant is not the only way to market your brand and that consumers also continuously look for other ways to look up and review products and services. So rather than allotting a huge portion of your marketing and SEO campaign budget for a particular search engine, use a portion of it to directly communicate with your consumers.
The boom in the outsourcing of professional marketing services.
Nowadays, many businesses, regardless of size, choose to outsource their marketing tasks. There are many different benefits to this approach, one of which is lower overhead expenses, since you no longer have to include an in-house marketing team you pay on a monthly basis. It also allows you a much wider access to a really talented and skilled individuals who can market your brand both online and offline, through search engine optimisation (SEO), online marketing, and a whole lot more of digital and tangible methods.
No online marketing campaign can work without SEO.
Because millions of people in Brisbane and Australia use the Internet on a daily basis, with most of them using their preferred browsers to check out products and services, you need to make sure they find you on the list links provided to them by the search engine results pages (SERPs). You need to work with an SEO company in your online marketing campaigns in order to achieve this goal.
As you can see, marketing and SEO works hand in hand, and without SEO, your online marketing campaigns will just fail. Thus, to improve your chances of ranking better in SERPs, it's time to revisit SEO.