Public relations or PR is a form of marketing focused on maintaining a positive relationship between a company and the public to gain acceptance and approval of the business’ activities. Over the years, the field of PR has changed considerably, with numerous tools now available for PR professionals to be able to tackle the new challenges within various business landscapes.
The best PR tools are designed to assist you in increasing the earned media for your brand. Below is a list of the most commonly used tools for public relations.
For connecting and engaging with journalists and influencers
A software company like Babbler lets you connect with the media more easily by allowing you to share with them your latest news, events, and product pages. The press, on the other hand, is given access to a live stream of your content.
You can also find a whole range of other programs that can help you make searches based on the topics, keywords, brand content, and media outlets distributed online through shares and tweets. These tools are designed to track journalists and influencers who mention your brand. This way, you can monitor the progress of your previous publication campaigns.
For finding media opportunities
These tools are highly popular among specialists within the press industry. They notify journalists about media opportunities; thus, they are able to respond promptly and actively. For the tools to work for you, you should select the topics that match your interests and create the required settings to receive custom alerts.
For checking media coverage
Again, you have a selection of programs to choose from. Regardless of what you pick, you will be in a position to track brand mentions across millions of sites. Then, you can identify the most influential mentions, and you would confirm whether you are engaging the right audience.