As much as e-commerce and online marketing are gaining popularity these days, you still need to make sure your physical shops are performing on par if not better than the online counterpart. Although most businesses can offer most of their products online, visiting a brick and mortar shop is still an important experience for customers to build loyalty towards your brand. This is where measuring traffic and user opinion becomes important.
Ways to Measure Physical Store Performance
Looking at your shop’s sales reports is the easiest way for you to measure your performance. However, you need further information, especially when you experience a sudden spike or decline in sales. This is where a people count software will come in handy. This way, you will know if there’s also a sudden spike or decline in the amount of people visiting your store.
Ways to Know Why Activity is Changing
There are many factors that come into play as to why customers visit or not visit your store. These factors include interior decors, comfort level, proximity to other establishments, customer service, weather conditions, seasonal offers, promotions and more. You should know which factors attract your customers and which ones keep them away, especially when you’re losing customers steadily.
Ways to Improve Customer Experience
That being said, you need to pinpoint which strategies and factors work to your advantage. To do this, you can set up a comment box and ask customers to complete a simple survey for you. These are great ways to learn how to improve your store’s performance. By knowing exactly what your customers feel, you can make conscious changes and improvements that will urge them to visit your store again and even recommend it to their friends and loved ones.
Measuring your store’s performance, employing a people counting system, and listening to customer feedback are great ways for you to improve how you serve them. This way, your physical store will have longevity and will earn you much profit.