You have probably heard the line “advertising is dead.” The people who say this are probably talking about print advertising because more people are now spending most of their time online. But online advertising will soon get crowded, and people would want to get off their laptops and smartphones.
When they do, advertising is still alive and kicking – especially on TV. Here are good reasons why advertising on the TV is still an important part of your operations.
TV + Digital is a powerful combination
Based on research made by the Advertising Research Foundation, figures showed that the mix of television and digital advertising is the most powerful of all, garnering about 60 percent higher returns on investments compared to other platforms.
The study looked into 5000 global campaigns in 12 years.
Even the big brands are doing it
Did you know that even Netflix, Facebook, and Google allot 60 percent of their marketing budgets just to make TV advertisements in the United Kingdom alone? You would think these big names would not bother with TV ads anymore.
But they do, and they do it well. TV advertising simply works. It is that’s simple. Put your money where you can create better brand awareness, and it pays.
TV is still king of all advertising platforms
In one study by MarketShare, researchers found that among the other forms of advertising today, advertising on TV can maintain the highest efficiency ratings when it comes to achieving the company’s key performance indicators or KPIs.
TV Advertising is Definitely Not Dead
These days, you’ll probably hear people that the best platform to advertise is online because that’s where your target market is.
While it really depends on who your target customers are, the fact remains that TV advertising is still king of all advertising media and it’s important for companies to continue using this platform despite the shift to digital.