A strong, positive brand is one of the most valuable assets a business can have. It helps you win customers, and even helps with keeping them. Simply put, it’s the image and feelings you convey to consumers.
Building a strong brand and reputation takes time, but there are things you can do to speed it up. Assuming you already have an online strategy in place, all you will need is a few tweaks on the website and implementing a few basic techniques.
Lather: Growing Your Business, Improving Your Brand
Online presence is a great asset for any organization, and not just for business. In Florida, for example, online advertising is said to have had a huge part in the state’s medical marijuana vote. Ads, websites, and videos played a huge role in swaying voters to support marijuana legalization.
This just shows that your online presence doesn’t just need to be there; it needs to lather up and grow in volume. Simple things such as coming up with a cohesive marketing strategy and working with a professional web design company in Fort Lauderdale, if you’re from the area, for example, are recommended first steps to take.
Rinse: Getting Rid of the Unnecessary Stuff
In a 2012 study by Google, researchers found that users have a greater preference for simple websites over visually-complex ones.
Rather than presenting a simple and easy-to-understand design, businesses all too often overcomplicate things and end up cluttering their sites with unnecessary elements. This almost always results in a brand message that’s lost in the shuffle.
Repeat: Keep Doing the Right Things
Repetition is important in getting your message across. Visitors won’t go to your site through the homepage and work their way to the Contact Us page; instead, they’ll visit an internal page they found through Google searches and browse randomly from there.
As such, any page can be the visitor’s first impression of your brand. The branding message should then be present throughout your site.
Building a stronger brand through web design doesn’t always have to be tedious. Sometimes, it can be as easy as lathering, rinsing, and repeating.